Latest denim trends and other links

I like to look at search for latest in denim from the denim search engine and here are some links :

a)Denim trends in last one year : this link gives the search results for the last one year related to denim trends.
Use the drop down option at the top to see results for last month or day etc.
b)What kind of jeans denim forums and denim blogs are talking about lately?
c)What are the latest styles of jeans of existing brands and some new brands which have come up in last one month..

And to know which jeans the Top News Channels/Sites are talking about, just check out here
Cool checking….

Levi’s India plans to vacate middle price spectrum

Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand – which is the value offering – will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the company will roll out its high-fashion, high-end brand Levi Rivet nationally.
The company is also planning to increase its adspend significantly during the next few months as it sees a slowdown and counts on its advertising to perk up the sales and take an increasing share in the 10 million value jeans and about 3 million premium jeans market in India.
Levi’s has been continously moving in the direction of vacating the mid-priced segement – as I mentioned in a previous post also and probably this is a sign of times to come for many large denim labels. The mid-priced segment of the Jeans is experiencing the miniumum growth and its share is being taken up by local brands who are more adaptable to local conditions (in India brands like Spykar,Killer etc)

Related articles : Levi’s ipod Jeans in India
Levi’s Footwear range in India
Levi’s new model for India – actor Akshay Kumar

White Denim Jeans – Cool Summers or Hot Winters product?

I think I am quite late in bringing out this post on White Denim Jeans, but better be late than never.
I feel that White denim jeans seem to have been taken up by almost all well known brands and most of them have postioned it as a premium product.The reason is that today’s fashion fore-minded consumer is practically indoors and in climate-controlled environments so much that there’s less of an urge for bulky clothing that can only be worn during wintry months. This increases the acceptance of white denim as not only a summer product . Apart from it , white denim is very versatile and can have a fresh summer appearance or a very rich appearance.
““White denim is so versatile; it can have a fresh nautical look or a very rich appearance. It is one of those pants that can be taken from a casual day at the beach to a cocktail party effortlessly,” says Jerome Dahan, a designer and owner of Citizens of Humanity”

As Fabricofourlives.com rightly mentions “The versatility of white denim can be easily noted as its stand out attribute. It can effortlessly be dressed up or down; making the transition from day-to-night looks a cinch. White denim jeans, in particular, can be worn almost everywhere, even in the office.With white denim, you get such a crisp, rich appearance that it tends to look dressier and more distinguished than regular denim often does”

Chiff.com writes “White Denim Tops List of Summer’s Must-Haves”

Here are some cool White Denim Jeans from different brands:
PAPER DENIM SKINNY

MEN’S TRUE RELIGION BILLY BIG T-BLEACHED

POLO BY RALPH LAUREN

OPTIC WHITE CHARLIE JEANS BY GUESS

NEIMAN MARCUS 100& LORO PIANA

DIESEL MATIC

7 FOR ALL MANKIND WHITE JEANS

SHARKAH CHAKRA BLEACH FREE WHITE JEANS

J CREW WHITE DENIM